Rey BelenLike many brands in the world, AirAsia is capitalizing on the millions of active eyeballs focused on social media. But the multi-awarded low-cost carrier, is bringing more to its fans and social media users, than just promotions and customer support, as it continues its travel show online to a new season.
AirAsia is teaming up again with TV host, producer, entrepreneur, blogger, and UNICEF Special Advocate, Daphne Oseña-Paez, for the second season of RedTalks, a series of travel stories aired on AirAsia’s official Facebook page.
Daphne brings her TV hosting experience to give AirAsia followers and travel-savvy people a peak on the best destinations in the world and meaningful insights beyond eyes can see.
Personally, working from a broadcast company for years, I like how the AirAsia Philippines is capitalizing on its social media presence. With video production cost and distribution on a lower rate, compared to mainstream format, the AirAsia RedTalks gives meaningful value to the noisy and crowded social media posts.
The season two of AirAsia’s RedTalks with Daphne was officially launched at a press gathering held at the Twilight Roof Deck of Bai Hotel in Cebu with AirAsia Philippines Chairperson Maan Hontiveros, AirAsia Philippines CEO Captain Dexter Comendador and AirAsia Foundation’s Executive Director Mun Ching Yap.
AirAsia Philippines CEO Captain Dexter Comendador said, “AirAsia is a sociable and innovative brand and we embrace social media not only to engage our fans but also to inspire and connect with our guests. With RedTalks, we are bringing back the era of talk TV and magazine shows to online audience with a refreshing approach using a platform that has become so effective and popular.”
AirAsia RedTalks host Daphne Oseña-Paez said, “The quality of stories and the online engagement we got last year when RedTalks was launched have been overwhelming. For this new season, we aim to raise the level of discussion and cover a wide range of topics to engage our audience and inspire them to have meaningful connections.”
Media and bloggers from Cebu, Davao and Manila got an exclusive peek of the show’s pilot episode titled “Sweet Connections” at the press launch.
Daphne travels to Davao with Chef JP Anglo who has been regarded as one of the new generation “rock star chefs” because of his flair for creating edgy dishes with strong local Filipino identity. They talk about creating something fresh and new using the award winning Malagos chocolates and include it in AirAsia’s in-flight menu called Santan in April.
The second episode is about empowering women, a subject matter that AirAsia has been championing through the airline’s former CEO and now serving as chairperson, Maan Hontiveros. Before Maan assumed the responsibility of establishing AirAsia operation in the Philippines in 2011, she was a staunch advocate of performing arts and the environment, a broadcast journalist, and a civic leader who has been hailed by the Filipina Women’s Network as one of the 100 Most Influential Filipina Women in the World (Global FWN100)™ – Builder award category in 2014.
Maan’s story of disrupting the ordinary to create value in the lives of women and marginalized groups was presented in a lively discussion during the press launch hosted by radio DJ Tracy Abad-Prado.
The third episode features David Foster and AirAsia’s collaboration to find the best and tap into a diverse pool of talented, skilled, and creative individuals in the Asean region.
Human Trafficking being a serious global issue has reached the Asean shores at an alarming rate. In episode four of RedTalks, AirAsia Foundation tackles the issue head on in raising awareness and training airline personnel across the region and beyond to combat trafficking.
In the fifth episode, Daphne goes to Bali, Indonesia to take part in the much celebrated food festival in Ubud and interacts with farmpreneurs to learn about upscaling farmers through innovation.
Cambodian Living Arts (CLA), a non-profit organisation based in Phnom Penh, has been facilitating the transformation of Cambodia through the arts by providing arts education, capacity building of arts leaders, and opportunities for emerging artists to generate income and create a sustainable environment for the arts. CLA’s success story takes the center stage in the sixth and final episode of RedTalks.
Daphne delves into the partnership between the AirAsia Foundation and CLA and how their collaboration brings life and breath to a dying art form.
Catch each episode of AirAsia’s RedTalks series on AirAsia’s Facebook page at 7:00PM. every last Saturday of the month starting February 24, 2018.
Follow Daphne’s journey using #AirAsiaRedTalks or be updated with AirAsia’s latest promotion and activities via twitter (@AirAsiaFilipino), Facebook (facebook.com/AirAsiaPH) and on Instagram (@AirAsiaFilipino).
Kudos to the AirAsia Philippines team for seting the RedTalks with Daphne.
Rey Belen
