It is common in Filipino communities to have small convenient stores or “sari-sari” stores in almost every corner of streets. This is probably one of the most common micro businesses in the country where it is started right at the comforts of own houses.
This “sari-sari store” business concept is an epitome of how the retail and distribution business in the country is at work.
This is why Procter & Gamble Distributing Philippines, Inc and Puregold partnered to bring the first-ever VIPuring Convention. The exclusive event was P&G and Puregold’s way of thanking retailers and entrepreneurs for their loyalty and support.
Two of the big names in the retail industry. P&G, known for its household products and brands, while Puregold, popular for its campaign “Tindahan ni Aling Puring” where it encourages micro to small retailing.
The occasion allowed Puregold GOLD members to enjoy exclusive privileges like on-the-day amazing deals and discounts on P&G products.
The event also featured both inspirational business and investment insights, plus, on lighter side, special numbers from known local artists to give the attendees a good deals for business and nice treats in the form of discounts, perks and entertainment.
No less than renowned business speaker Francisco J. Colayco, a bestselling author, entrepreneur and financial adviser, headlined the event to share helpful business tips and insightful anecdotes about his business experience and expertise to highly appreciative Puregold GOLD members. He also emphasized the importance of choosing superior products that would sell at competitive margins. Colayco is the chairman and president of the One Wealthy Nation (OWN) bank and hosts the TV show Pisobilities on GMA News TV and Light TV 33.
A major highlight of the event was the first-class, VIP broadway-themed entertainment that delighted the audience. Joy Antibac’s The Kitchen Musical medley featured superb performances from thespians Christian Bautista and Karylle.
The Downy Mystique presentation dazzled the audience with Regine Tolentino’s masquerade production number. Olay Total Effect’s The Little Mermaid medley featured the angelic and mesmerizing voice of Nikki Gil, while the Head & Shoulders for Men’s Broadway segment had the audience singing along to Gian Magdangal and Ciara Sotto’s performances.
“The first-ever VIPuring Convention is P&G and Puregold’s way of making top store owners and entrepreneurs know how important they are not just to their immediate communities but also to the country’s economy. We will always be supportive of our partners and we will continue to equip them with the right tools and the right products that will help them grow their businesses,” Raffy Fajardo, Marketing Director of P&G Distributing, Inc., stated.
The P&G and Puregold VIPuring Convention also presented opportunities for GOLD members to win exciting prizes and score great deals and markdowns on select P&G products.
“We plan to have this event as an integral Puregold and P&G tradition so that we can encourage them to do well and excel in their endeavors,” Fajardo said.
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