The Smart Money Shop Spotting awarding event at Jump Experience Center paved way for me to know more about the roadmap of the local wireless banking. To be honest, though I’m exposed to online trading (having my own PayPal is a proof), I never thought how local companies, including individuals, could have so much potential on this thing.
PinoyExchange owner, Mike Palacios, started-off by talking about the development of customer engagement of companies. Selling of big and small companies stormed the internet with all sorts of methods to market and sell their products online. With the help of social networking sites, marketing to customers has never been more ‘personal’.
And all companies will take every opportunity to grab the attention, and hopefully, the nod of the target customer to buy. And with the emergence of smartphones and mobile internet connection 24×7, companies have another way to sell to customers.
The accessibility of online stores, including group-buying sites, through mobile phones will change how people buy. In reality, Groupon started this wave in America, for companies, advertising in Groupon, to take advantage of smartphone technology.
This is where Ms. Hazel took everyone, the SMART’s roadmap on mobile transactions.
With the proliferation of smartphones (even affordable ones in the market now), it can be expected that in the coming years, more and more people will be ‘connected’ 24×7 on the internet through mobile. And with people getting ‘lazier’ everyday, the more chances that they will want to do things through their handy, yet powerful, smartphones to do things for them.
Therefore, mobile shopping to almost any shop will be soon realized in the country, and this is where SMART Money comes in.
I have to be honest, that I never thought that owning SMART Money would be that revolutionary before (way back 2002). I was under the impression that it would be more for reloading and passing money to other SMART Money users. Even Ms. Hazel was amazed how the people in SMART was able to look far ahead of time, when the company first introduced the technology in 2000.
However, after learning from the talk, having SMART Money can actually help online and mobile transactions faster and cheaper. So, paying bills, transferring money, sending and getting remittances, can be convenient through mobile banking.
SMART Money promises convenient and safe transactions as it is connected to MasterCard, local banks, money centers and international agents.
And for a person, who is actually looking into online selling, doing mobile payment can be easier and faster for both sides. More importantly, SMART is a local company. (I suppose that it would be less hassle on both parties to contact SMART, compared to contacting international online banking systems)
It may not appear as big as it is right now, but with the kind of trend we are moving, SMART was just right to ‘bet’ their money on this business – it is a SURE win.
So, the roadmap of wireless banking the Philippines will lead to more people transacting through their mobile phones. Soon, when almost everyone in the country (and in the world) have their smartphones, mobile banking will be THE way to go. Probably even replacing cards.
I will try my SMART Money as soon as I get my card anytime this month. And I will blog about the experience.
My expectations are now high for this technology, especially if the ongoing trend in the Philippines, as it follows more developed countries in terms of mobile technology.FOLLOW MY ADVENTURES ON:
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