Sports apparel brand, Fila, spiced up their annual polo event in a more colorful fashion – the Mardi Gras way.
The Brazilian-inspired theme did not just come out of the blue for the sports brand. More so, the company’s top honchos said that the concept represents the perspective of the company for 2013 – a more colorful and livelier direction.
Fila Philippines’ CEO Cris Albert said that the annual Fila Polo Cup is a way of gathering Manila’s finest citizens to enjoy the sport, to socialize, to eat great food and also, to help other people.
Cris Albert added that the proceeds of the Fila merchandise sold during the event will go to a charitable organization helping the victims of calamities in the Philipines.
The Fila Polo Cup 2013 Carnival was hosted by Fabio Ide, a Brazil-born local celebrity, who happens to be one of the brand endorsers of Fila. Others who were present in the event that added color to it were Fila’s brand endorsers – eventologist Tim Yap and celebrity couple Georgina Wilson and Borgy Manotoc.
The Fila Polo Cup 2013 also served as a celebration of Fila’s Chairman Butch Albert, who happens to be born on the love month. Butch Albert also played in one of the teams during the Low Goal game at 2pm in The Manila Polo Club at Forbes Park, Makati City.
As added attraction to the festivity were Mardi Gras-inspired numbers by Guarana, the Escola de Samba de Manila Dancers, the Maracuja Dancers, and Talentadong Pinoy Hall-of-Famer Astroboy.
Fila is expected to launch newer brands and product lines this year.
Fila Everest – The old adage goes “tough times never last but tough people do,”. Everest is a no-nonsense brand that believes in dreaming big and doing big. It is built for those who lead the extreme active lifestyle, who regularly tread on the cutting edge, the nature adventurer; yet it remains comfortable, allowing more freedom of movement without sacrificing durability. Lightweight but protective, Everest shoes are designed to meet the performance needs of the adventurous.
Fila Outdoors – More than a brand, Outdoors is an answer to a question. It is a response to one of the deepest and most basic of human needs, the desire to bring back the simple joys and pleasures of childhood. It is the direct result of the blood that runs through our veins, and the revolutionary return of the Pinoy. It is what Fila consumers want and need.
Fila Tiva – The Heart of Tiva is escape, a yearning for love, light, freedom. It is for the girl who takes the road less traveled. The Soul of Tiva is the mantra “follow the light.” It represents a new lifestyle and culture that loves the open sea, freedom, and nature. It follows alternative sports like surfing, diving and kiteboarding, but with less emphasis on performance and more detail on the soul.
Fila Freestyle – A new hyper brand forged by the classic timelessness of Fila Vintage and the irresistible call of Fila Outdoors. A brand full of strength and personality, it screams youth at its prime but reflects a respect for the classics. Freestyle is for the Old Timeless, Livewire, Agro, Emo, Creative fun-seeker. Freestyle is anything but shy.
Fila believes that sport is an artform, a combination of beauty, luxury, and passion, form and movement. Sport can be viewed as a painting in a gallery or a ballet in a theatre. Sport is inspiring and inspired. As a company founded in Italy, Fila, more than anyone, recognizes the art of sport, the importance of design, and the feel uniquely tied to it.
Fila shops are located at the following branches: SM Mall of Asia, SM Megamall, SM Cebu, Ayala Malls Glorietta, Ayala Malls Trinoma, Ayala Malls Pavilion, Ayala Malls Market! Market!, Ayala Malls Cebu, Ayala Malls Marquee Pampanga, Robinsons Galleria, Robinsons Ermita, Robinsons Cebu, Robinsons Iloilo, Robinsons Bacolod, Robinsons Lipa, Robinsons Metroeast, Robinsons Dumaguete, Robinsons Tacloban, Robinsons General Santos, Robinsons Ilocos Norte, Limketkai Cagayan de Oro, Island City Mall Bohol, Festival Mall Alabang, Ever Commonwealth, Ever Cainta, D’Mall Boracay, Gaisano Capital Tacloban, Gaisano Capital Ormoc, Gaisano Capital Kalibo, NCC Mall Davao, NCC Mall Tagum, LCC Legazpi
For more information about Fila, log on to www.fila.com.ph
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