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Fujifilm X-Pro 2 Leads FujiFilm’s New Products for 2016

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In the advent of advancing technology, more and more things are seen via mobile, smaller. Same thing goes with the camera industry, wherein better sensors now produce higher quality photos in small packaging.

This has been the cornerstone of Fujifilm’s success lately as they introduced the mirrorless camera anchored in their Fujifilm X-Series cameras and accessories.

Fujifilm X-Pro Maan Dela Cruz

And just days after the worldwide launch in Japan, led by FujiFilm Corporation President Shigehiro Nakajima, the company local group unveiled the newest products of to capture the Filipino market.

Along with Fujifilm’s ambassadors, the X-Photographers, Fujifilm Philippines showed the media their five newest gadgets to usher in 2016.

Fujifilm X-Pro 4


Anchoring on the success of its predecessor, the Fujifilm X-Pro 2 has the same retro look as the X-Pro 1.

Its DSLR-like quality packed in a lightweight and compact design makes it atttactive to many enthusiasts and pro photographer to switch.

It boasts the world’s only Hybrid Multi Viewfinder making use of the exceptional Electronic viewfinders (EVF) used by mirrorless cameras and optical viewfinders which most documentary, reportage and street photographers prefer for a more natural view.

It incorporates them both, harnessing a technically remarkable Multi-Magnification ability that automatically switches viewfinder magnification according to the lens the photographer is using plus the Electronic Rangefinder so it simultaneously displays the electronic viewfinder on top of the optical one. You get the best of both worlds.

FUJIFILM X-Pro2 also has a newly developed 24.3MP X-Trans CMOS III sensor and high-performance X Processor Pro image processing engine that can deliver stunning images with a perceived resolution far greater than the actual number of pixels used.This camera is also built with magnesium alloy and is tightly sealed in its 61 points.

It’s dust-proof, splash-proof and capable of operating in temperatures as low as 10°C. The X-Pro2 also has dual SD card slots which mean more preferable room for your images.It’s also got 4x the processing speed of conventional image processing engines so aside from the increased resolution, you’ll get optimum write speeds, faster start-up time to capture those magical moments and high speed continuous shooting speeds in sports and action shots.


As for hobbyist, bloggers or just wanting to have a decent mirrorless camera, the Fujifilm X70 might be just for you.

Its compact design feels and looks as if it is just a toy. I can easily fit in your pocket.

Its touchscreen, 180-degree rotating display can make many fall in love to it as it makes it easy for those selfies shots.

The camera also comes with a Fujinon18.5mm F2.8 lens which would be splendid for group shots or spectacular landscapes, seascapes and sunsets adept for the Philippine setting.

The X70 weighs approximately 340 grams and is the lightest X-Series camera with an APS-C sized sensor.

It comes with a well-designed milled aluminum exposure compensation and shutter speed dials which makes it so easy to quickly access key features and the aperture and focusing rings are made from the same material to keep the weight down. Apertures can be changed in 1/3 or 1 stop increments, plus the focusing ring doubles up as a control ring for quick access to a range of functions.

This “small” X-camera is not to be treated lightly, though it weighs literally light, as its autofocus sensor is very fast at 0.1 second and the high-speed proprietary EXR Processor II image processor makes the camera start up in just 0.5sec.

The shutter time lag is almost negligible at 0.01sec and gets a shooting interval of 0.5 seconds. FUJIFILM X70 is unbelievably fast, powerful and exceptionally compact.


FUJIFILM also adds two new premium products to its impressive lineup. FUJIFILM X-E2S is the latest rangefinder-style model in the world-renowned X-Series that comes with a durable, compact, and lightweight body with a Real-Time Viewfinder that offers a large display magnification of 0.62x*1 and an electronic viewfinder with the world’s shortest display time lag*2 of 0.005 seconds.

Furthermore, X-E2S is also equipped with an AF system that excels at capturing subjects in motion. An evolved version of the X-E2, FUJIFILM X-E2S retains the functionality and rangefinder-style design and adds new features including an improved grip, an electronic shutter and a more intuitive GUI to enhance the user experience.

FUJINON XF100-400mm

Fujifilm added a new lens to the X-Series arsenal for those travel photographers, hobbyist and pros wanting more zoom power on their X-cameras.

The new FUJINON XF100-400mm F4.5-5.6 R LM OIS WR expands the range to a super telephoto option. The FUJINON XF100-400mmF4.5-5.6 R LM OIS WR is a super telephoto zoom lens that covers a 35mm focal length equivalent of 152-609mm.

The optical construction of 21 elements in 14 groups includes five ED lenses and one Super ED lens to help reduce chromatic aberration that often occurs in telephoto lenses.

As a result, it delivers high image quality. The lens has been designed for handheld shooting with a 5.0-stop* image stabilization system and weighs less than 1.4kg.

Linear motor for fast autofocusing makes it perfect for shooting fast-moving subjects including aircraft and motorsports. The lens is also both water and dust resistant and can operate in temperatures as low as -10°C, so it is suitable for use in a wide range of outdoor shooting conditions.

A fluorine coating has also been applied to the front lens element to repel water and dirt, further improving the toughness of lens.

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