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New FujiFilm X-Series Groundbreaks in PH, First in Asia

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In the advent of digital photography, more and more people want better capabilities from their digital cameras. But many are wanting it in a more compact packaging. This is where FujiFilm is gearing towards to.

Just recently, the Philippines has been the venue for the launch of the new FujiFilm X-Series cameras and lenses. Filipinos enjoyed being one of the first to witness in Asia the new breed of FujiFilm X cameras.

FujiFilm’s Hiroshi Kawahara, attributed as father of the X100 series, visited the Philippines to formally introduce the next generation X-Series.

FujiFilm Hiroshi Kawahara

FujiFilm X100T

Fujifilm x100t

The FujiFilm X100T is a compact digital camera equipped with the world’s first electronic rangefinder, an APS-C size X-Trans CMOS II sensor, high-speed EXR Processor II image processing engine and a Fujinon 23mm F2 lens. The X100T has a new Classic Chrome feature that simulates film color.


FujiFilm X-T1

Fujifilm XT1

The FujiFilm X-T1 Graphite Silver Edition is a new color variant of the Fujifilm X-T1 mirrorless camera. It boasts of fast real time viewfiender with a display lag-time of 0.005 seconds, highest display magnification (0.77x) and a dust and weather-resistant body.

FujiFilm X30

Fujifilm X30

The FujiFilm X30 features the newly-developed real time viewfinder, a large 2/3-inch X-Trans CMOS II Sensor (12 MP with no optical low pass filter), EXR processor II image processing engine and a new “Classic Chrome” film simulation mode. It also includes a new control ring along with extra dials and function buttons for more control and a tilting 3.0 inch 920k-dot premium clear LCD monitor. Battery performance has also been improved with its capability to shoot 470 photos in one charge. It is available in black and silver.

XF50-140mm F2.8 R LM OIS WR



A telephoto zoom equivalent to 76mm* to 213mm*, and a maximum aperture of F2.8. It features a dust / water and low temperature resistance (as low as -10 degrees celsius), a triple linear motor, and the world’s top image stabilization technology in its class, so that users do not miss a shot in any conditions.


XF56mm F 1.2 R APD


A large-diameter medium-telephoto prime lens. The fast F1.2 lens produces creamy bokeh, while its 56mm focal length, equivalent to 85mm in 35mm film format, offers a comfortable shooting distance from the subject. The built-in APD filter, the pinnacle of Fujifilm’s nanotechnology, produces even smoother bokeh, making the subject stand out even more and enhances creativity, not only for portraits, but also on a wide range of other subjects.


Along with the launch of the new X-series cameras and lenses, FujiFilm Philippines brought India’s renowed street photographers Rohit Vohra Vineet Vohra of Art Photo Feature (APF) Magazine to take FujiFilm camera owners in a two-day seminar about street photography.

Rohit Vohra Vineet Vohra Fujifilm x

While some of FujiFilm X-Photographers Philippines attested in public why they prefer using the X-Series in their professional photography. The roster of X-Photographers present in the event include Rommel Bundalian, Randall Cipriano, Niko Villegas, Lito Sy and Jan Gonzales

Fujifilm X Photographers

Fujifilm Officials

FujiFilm Philippines also announced their last quarter events and promos, including discounts for 2014. For more details on promos, events, visit the FujiFilm Philippines website or their Facebook Page.





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