LET’S GET IT ON!
Just like in an official fight in the octagon is about to start, the Smart Communications, Inc. (SMART) and the Ultimate Fighting Championship (UFC) forge to bring the biggest arsenal of online and offline MMA in the country.
As part of the partnership, Smart will be the official and exclusive mobile carrier of the UFC in the Philippines, and will introduce exciting consumer promotions and marketing activities that are set to provide unique experiences to UFC fans and subscribers of Smart Bro, the telco’s mobile broadband brand.
These consumer promotions will give Smart Bro subscribers special access to UFC fan events and experiences, as well as the exclusive opportunity to meet and interact with top UFC athletes. Moreover, Smart Bro subscribers will enjoy exclusive access to live viewing parties throughout the year, and chances to get their hands on premium co-branded items.
Smart will also be a provider of UFC FIGHT PASS, a digital platform providing fans with exclusive UFC content and access to the world’s largest library of fight content. This will be made available through Philippines’ largest and fastest mobile broadband network.
“Beyond providing the country’s fastest, widest and most reliable mobile broadband connection, Smart always goes out of its way to support the many passion points of our subscribers with awesome experiences. We are very delighted to partner with UFC, and we can’t wait to bring the sport to our subscribers through our unparalleled services and offers,” said Oscar A. Reyes, First Vice President and Wireless Consumer Broadband at Smart.
And for starters, Smart Bro and UFC brought Stephen “Wonderboy” Thompson to usher in the partnership of the two brands. Thompson is a welterweight fighter of the UFC.
“The Philippines continues to be one of UFC’s strongest markets in Asia and a blueprint for our growth in the region. With our massive fan base and huge media interest in our sport, combined with the runaway success of our inaugural sold out Manila event, we want to be able to provide as much opportunity as possible for fans to interact with UFC. This partnership is a huge step in that direction,” said Kenneth Berger, UFC’s Executive Vice-President and General Manager, Asia.
SMART’s new collaboration with UFC adds to its impressive portfolio of world-class partnerships, further asserting its position as the country’s unrivaled telecommunications and mobile provider, delivering a Smart Life experience to all subscribers.
To find out more about the upcoming UFC consumer promotions for Smart Bro subscribers, visit
Instagram: @ReyBelen and @LifestyleBucket