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P 1-M to Top Pharmaton Life Changers

By Posted on 6 m read

“He who refreshes others will himself be refreshed.

A phrase from Proverbs 11:25, that actually, for me, summarizes what Pharmaton is actually doing now in their newest venture, the Pharmaton Life Changers’ Challenge : Success in Numbers.

If you think you have an idea or ongoing project that impacts other peoples’ lives positively, now might be your chance to get a big boost to your advocacy – with Php 1-million grant from Pharmaton – and help even more people.

The Pharmaton Life Changers’ Challenge is a way of the multi-vitamin brand to find and to inspire Filipino individuals to help touch other peoples’ lives in their way.

As  Pharmaton Senior Brand Manager Bernice Jalgalado explained it, the Pharmaton Life Changers’ Challenge is a modern day movement that measures it success in the number of lives a person or advocacy has touched—making a difference and causing a positive, life-changing impact to others and to the world.

Pharmaton Life Changers Challenge (2)

“The core of the Life Changers campaign is really about bringing that energy on a positive level, how you’re going to use that energy for others and not just for yourself,” explains Jalgalado. “At the same time, we’d like to illustrate how being able to serve others will also go back to fulfillment of the individual. It’s about empowering everybody to perform in the different aspects of your life through energy from the body and the mind.”

On this latest campaign, Pharmaton, a multivitamin with unique combination of Ginseng G115 and deanol, aims to fuel the inner resolve to succeed and leave a lasting imprint to the lives of the people around.

The Life Changers Challenge is open to social entrepreneurs, advocates, and other relevant groups of people who spearhead high-impact projects and envisions to change lives of others in a positive way.

Simply fill out the online application and submit a short video, plus a concept brief to the The Pharmaton Life Changers Challenge’s site, which will be available starting May 12.

Winners will receive a grant of Php 1-million to fund their initiatives, whose implementation will then be documented as a life changers’ journey.

Pharmaton Life Changers Challenge (1)

Taking cue from three individuals who have, in their own fields, been able to touch many lives, Pharmaton presented Chef Rob Pengson, Reese Fernandez-Ruiz and Peter “Futkalero Pedro” Amores to the media to further understand how the campaign can actually work.

From the kitchen, to fashion and up to sports, these three people seems to have been fueled by energy that made them do what they had to do, and continuously doing it. And now, they are finally reaping what they were aiming for.


Rags2Riches founder, Reese Fernandez-Ruiz, who turned her passion in bags to help women in Payatas earn a living, said that knowing her purpose has kept her on track for many years even through the hard parts of starting. She reminded that to be in a social enterprise, one has to take care of him or herself, since, you are the main proponent of the business.

While educator and culinary expert Chef Rob Pengson stressed on the importance of mental focus and commitment in whatever endeavor you are into, the way he did it in his culinary school. He said that it was never easy starting it, at a time when no one thinks it was good having a school, especially of cooking in the Philippines.

Sports-minded Peter Amores said that though it never came to him at start to ever build a street football foundation, yet his passion in the sports and how soccer can help street kids lives’ change have worked wonders for him and his supporters. He is always inspired how those he helped are also helping other kids now.

pharmaton life changers challenge


Who can join?

  • Individuals or groups of up to 3 members who are charged with vitality, passion and the desire to create impact.
  • Participant/group may be independent or tied to an existing organization.
  • At least one member of the group must be in the Philippines on the week of the competition to present the proposal.
  • Participants must not be affiliated with Boehringher Ingelheim.

That Life-Changing Idea

Participants need not start from zero. Projects that have already begun implementation may still be entered into the contest for as long as the idea will:

  • be executed in a new area and will affect a different community
  • impact lives in the areas of education, entrepreneurship and livelihood, environment, health, and public safety. Category overlaps are permitted.
  • the proposed project must be able to yield some tangible results within two months upon the start of execution.

Submission of Entries

  • All participants (all members of the team, for group entries) must like the Pharmaton PH Facebook page.
  • A member from each team must fill out an online form and upload their video proposal (maximum duration: 3 minutes; maximum file size: 150MB) to our microsite. The video must have a short and catchy title communicates relevance, innovativeness, and projected impact.
  • In support of the video, they must also submit a written proposal containing:
    Concept Summary: Gist of the project that conveys its impact and excites the reader in 1-3 sentences
    Projected Impact: What community the project will affect and how many people will benefit
    Context: The problem that needs to be addressed and why the public should care about it
    Implementation Strategy: Detailed description of how the project will achieve objectives. Must include the stakeholders that need to be involved and the roles they will play, the tools to be used, and the execution process
    Budget: How the money will be spent/projected costs
    Timelines: Calendar of activities and projected results. Must include projected results after two months and after a year
  • Submission of entries is from April 28 – June 12, 2015. Pharmaton reserves the right to reject proposals it deems exploitative or inappropriate.

The Public as Agents of Change

  • Entries get automatically uploaded to Youtube. Once video has been cleared, uploaded on Youtube and embedded on the website, participants and other users may start liking the video. The three videos with the most number of likes on the microsite will be added on the “featured videos” list.
  • To encourage engagement and discourse, we will invite the public to share their insights and suggestions on any of the projects via Facebook. Those who have suggestions must use #LifeChangers and #PharmatonPH for tracking purposes.
  • The contestants may revise their concept as per the suggestions which they feel will make their project more impactful, interesting, or feasible. This, however, would mean that the number of likes would go back to zero (0). Every revised version must be treated as the final copy of the video. Previous versions will be taken out of the microsite but are still viewable on Youtube.
    Recommended: Contestant can share the video on their personal pages to promote their most updated entries and encourage friends to like the Pharmaton page.
  • The participants must update their write-ups to reflect the changes in the proposal.
  • Contestants are allowed to make as many changes as they want until 12 June 2015, 11:59 PM, the deadline for submission of entries.Pharmaton

How they are measured?

Pharmaton will grade the entries based on the following criteria:

  • Lasting Impact (30%)
  • Showing the Importance of Lasting Physical/Mental Energy in the Video and Execution (20%)
  • Feasibility (20%)
  • Innovativeness of the project/concept (20%)
  • Votes made through the microsite (10%)

The 10 finalists will be announced on the microsite and on Pharmaton’s social media platforms on June 15, 2015 at 6:00PM. The public may continue voting on the microsite (with the option of sharing this on social media) as soon as the results are out. Voting ends on June 30, 2015 at 7:00PM.

Life Changers Take the Stage

The finalists will present their elevator pitches (max: 5 minutes) before a panel and audience on the final event on June 30, 2015. The panel of judges will consist of the Life Changers ambassadors and other panelists.
The final score will be determined by the following:

  • Scores from panelists
  • Projected Impact (30%)
  • Seamlessness of the plan (20%)
  • Exhibiting energy during the presentation (20%)
  • Innovativeness of the idea (10%)
  • Votes made through the microsite (10%)
  • Positive social media mentions from the time they posted their entry to an hour before the pitch (10%)

Our winner will be awarded the opportunity to change lives.

Life Changers’ Chronicles

Every important step in the implementation of the life-changing proposal will be documented on social media and the microsite to show how Pharmaton is part of one’s journey to change lives.
This will have updates at least once a week and will be published as a video at the end of the campaign (August 31, 2015).

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