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Sensodyne’s Implementation on #SayNoToNgilo Campaign for Filipinos

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I am one lucky soul! Since I am not included in the 9 out of 10 Filipinos who suffer from “Pangingilo” or hypersensitivity of the teeth. But this does not mean I am not affected by this, because, personally, my fiancee, Cristelle Torres, always suffer to Pangingilo.

So, I know how it looks like and get bothered when in the middle of a sweet or romantic moment over a cup of our fave cold desserts, ice cream, or even cold drinks. And yes, “Panira ng moment” effect.

This is why, I am personally glad with what the GlaxoSmithKline’s effort to address the issue of “pangingilo” in the Philippines.

We all know that most Filipinos do not go to the dentists. And most, just endure the pain. Only the few financially abled citizens really put money into dental hygiene.

This is why the recent campaign “Say No To Ngilo” of Sensodyne is very much acceptable. Along with this campaign is the move of GSK to bring one of the most popular and widely-sold sensitivity toothpaste in the country, Sensodyne, to the masses, by producing the first Sensodyne sachet.

Sensodyne SayNoToNgilo

“GlaxoSmithKline, through our brand, Sensodyne, has provided solutions to Filipinos for sensitive teeth. Sensodyne is the number-one sensitivity brand in the market, and most recommended brand by dentists for pangingilo. In GSK’s commitment to make every Filipino sensitivity-free, GSK launches Sensodyne sachets for only Php 10 to drive accessibility and affordability for the solution to pangingilo.” said Jeoffrey Yulo, Consumer Healthcare General Manager, GSK Philippines.

At 10 pesos per sachet, Sensodyne now is more affordable to the consumers – and made available even at sari-sari stores.

Undeniably, Sensodyne “was” perceived as an elite toothpaste, considering the price of each tube, that not many can really appropriate money for in a regular basis. But now, with this affordable sachet of Sensodyne, the toothpaste brand has a higher chance of reaching more Pinoys and help fight hypersensitivity.

Members of the Philippine Dental Association were present in the launch of the “Say No To Ngilo” campaign to support the said advocacy.

“Madalas, tinitiis nalang nila ang sakit dulot ng pangingilo. They do not get to enjoy their favorite food and drinks and fully enjoy the eating moments with their family and friends. As a dentist, I am concerned with how pangingilo affects my patients’ lives,” said Dr. Fernando “Andy” Fernandez, DMD, FPCOMS, President of the Philippine Dental Association.

Even campaign advocate and popular male celebrity Luis Manzano recalls his battle against “Ngilo” in the event. And for him, Sensodyne does its part to counter hypersensitivity in his case.  “When I started using Sensodyne, it made a big difference in my life! I don’t worry anymore about my sensitive teeth when I interact with people. Now, I get to enjoy my favorite drinks along with everyone else and I could eat anything I want. No more pagtitiis, no more pangingilo!” Manzano recalls.

The Sensodyne toothpaste range contain different active ingredients, which is either Potassium Nitrate for its base range that depolarizes the nerve and protects it from firing to progressively reduce the pain of sensitivity, or, for Sensodyne Rapid Relief, Strontium Acetate that helps prevent the flow of the fluid within the tubules that would otherwise cause the tooth pain.

For Sensodyne Repair & Protect, it contains the advanced NovaMin breakthrough technology which is scientifically proven to help repair sensitive teeth/pangingilo by forming a tooth-like layer over exposed dentine to help continually repair and protect sensitive areas. Whether your sensitive teeth/pangingilo is chronic and painful or just an infrequent tooth pain, Sensodyne will be able to help. A consumer says No!

Lucky Manzano Sensodyne

Sensodyne is now available in sachet nationwide for only Php10 (based on SRP). For more product information, log on http://sensodyne.com.ph/.

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