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Western Digital Unveils New Design of My Passport, My Book Hard Drives

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Design, portability and space, that’s what Western Digital are anchoring on the newest lines of their external hard drivers.

WD and Fuse (a design company) introduced recently the modern redesigns of My Passport, My Passport for Mac, and My Book hard drive lines.

Developed to help make a connection between the device and user, the new drives also include password protection and hardware encryption so customers will love their hard drive as much as they cherish the content stored on it.

“As the storage landscape continues to rapidly evolve, and the bars for design and user-experience have increased, the team focused on the design and user experience to catapult My Passport and My Book to the next level,” said Jim Welsh, senior vice president, Content Solutions Business Unit, Western Digital. “Through the reimagined design language, we want to engage consumers in a conversation about how storage is core to their lives and how they feel more empowered by the real benefits of capturing, protecting and enjoying life’s precious memories.”

“The way we use data is changing; it’s becoming much more of a personal commodity, something we value,” says Yves Béhar, founder and Principal Designer at Fuse project. “Western Digital lies at the intersection of our physical life and the digital world, and we wanted to create a quality aesthetic that symbolizes this intersection.”

As part of the reimagined design, the My Passport drives will come in six vivid colors – Black, Yellow, Red, White, Orange and Blue – while still providing reliable portable storage that complements an on-the-go lifestyle.

The My Passport for Mac drive is available in a stylish Black color.

The desktop storage device, My Book, combines personal style with a massive amount of storage space, up to 8 TB, so users can keep their photos, videos, music, and documents.

Each storage device comes with an automatic backup solution for a seamless, user-friendly process, as well as password protection to keep your precious data safe.

The new WD products include:

My Passport portable hard drives  (Php 4,190.00)

  • New design with textured bottom
  • Password protection with 256-bit AES hardware encryption
  • Automatic backup with included WD Backup software
  • Up to 4TB capacity

My Passport for Mac drives  (Php 4,190.00)

  • New design with textured bottom
  • Password protection with 256-bit AES hardware encryption
  • Formatted for Mac OS X and Time Machine ready for easy backup
  • Up to 4TB capacity

My Book desktop hard drive (Php 6,850.00)

  • High capacity backup for PC and Mac
  • Password protection with hardware encryption
  • Automatic backup with included WD Backup software
  • Up to 8TB capacity

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